Assembling the ideas

BLOOM! was asked by Lufthansa Airlines to introduce its new strategy and thank and reward travel agents and bookers in a bold and brave way that articulates their vision for the brand and establishes momentum before launch. To tell the brand story and generate buzz whilst communicating the progressive thinking into every part of the travel agent’s story they will tell their clients.

BLOOM! wanted to create an event with substance and clear purpose. To celebrate and unite the staff, travel agents and airline partners who are central to Lufthansa’s success, releasing fresh excitement for the next step of the journey that awaits.

Assembling The Ideas For Lufthansa Airlines
Assembling The Ideas For Lufthansa Airlines
Adding Our Expertise For Lufthansa Airlines Adding Our Expertise For Lufthansa Airlines
Adding Our Expertise For Lufthansa Airlines Adding Our Expertise For Lufthansa Airlines

Adding our expertise

BLOOM! together with the creative team and using the tag line, Lufthansa – Nonstop you! –managed to successfully generate immediate engagement from the 150 invited leading travel agents, bookers and partners whilst offering an unforgettable evening of surprise and delight.

Some of the key elements that made the event such a success were; the venue, which for the one night, the Malta Royal Yacht Club terrace was transformed into an aviation showcase. The interior of The Galley was set up for presentations to stage the incredible Lufthansa brand and its destinations, bringing to life the moments, culture and experiences that lie awaiting at each of the destinations they fly into. Visual presentations, bar area for cocktails and drinks, flowing canapes by award winning chefs, DJ, music, photographers and branded Lufthansa merchandise together with magical backdrop of Valletta and Fort Manuel.

Creating your vision

Lovely evening, lovely people, superb organisation

A big thank you to all at BLOOM! for another extremely successful event - it was BLOOMing great!

Mari Sammut, Lufthansa German Airlines, Malta International Airport

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